Thursday 30 September 2010

Textual analysis for video "make you feel my love" by Adele



This video starts with a high angled establishing shot of buildings, the tall buildings and lights suggest the setting is new york, this would be deliberate as new york is seen as the capital for everything and if your famous you make it in new york. The camera then blurs out and comes into focus on artist Adele, she is inside a dark lit room and looks emotional. Adele uses this video as a performance although she is playing a character in the video. Throughout the singing there is a shot reverse shot of her face and the phone suggesting that maybe she has had an argument with a friend or partner this helps get the meaning across to the audience. In the video there are numerous times were the camera is an over the shoulder shot of Adele looking out the window this suggests that she is longing for something this creates emotion and lets the audience relate to the song. Adele is under the genre of pop, soul and country therefore this is the genre of the song. As for the video this could be categorized as that but it also has elements of romance and emotion within the video so this would also appeal to people who like those sort of videos. Adele is dressed in casual clothes suggesting that she is not an icon for style of fashion but simply just for her music this again links with the genre of the song. The video is very simple but effective as the song is very emotional it doesn't need a busy upbeat music video to get across what is needed.

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