Music Videos

Three main types of music video

Performance A music video contains mostly filmed performance clip, shows the vocalist in more than one setting.

Conceptual/experimental (art) A music video that conatins no perceptible visual narrative and no lip singing pure art clip

Narrative. “Narrative is a series of actions and chain of events in a cause and effect relationship occurring in time and space”

Conventions of music videos
Cinematography is used in music videos such as close ups these are the main feature of cinematography used in music videos. As it allows the viewer to engage with the artsist, this is also used for the artist to become recognisable to the audience.

Mise en scene is the setting and costume used in the video it also defines the genre of the music as if an artist was casually dressed it would be recognised as maybe and indie or rock genre, were if the artists was dressed up you would associate that with the pop genre.

Editing is another convention of music videos, the editing would match the beat of the song, most videos become montage editing as there is usually two forms within the video for example performance and narrative.