Country folk rock music is a musical genre combining elements of rock, country and folk music. which makes it a very interesting genre. folk rock arose in the 1960's when people such as Bob Dylan and the band the Byrds were under this genre, the term "Folk Rock" was coined in the u.s after Music Press referred to The Byrds first album.
Artists under this genre use the same techniques that Lissie uses to distinguish their genre to the right audience. such as Bob Dylan his early lyrics involve political, social and literary influences very different to pop or R.n.B conventions. Other artists like Lissie use instruments such as guitars, keyboards and harmonicas instead of beats and synchronized voices, to create a very natural yet talented sound. In this genre the music videos can be very simple but also can use narrative and be abstract but you wouldn't usually see artist under this genre having videos with dancing and representing something that is particularly "trendy" , instead the videos usually involve the artists themselves performing or telling a story which isn't like other genre conventions at all.
The artist who originally sings the song I am using for my music video is seen under the genre of country folk rock. Which combines all elements of each of these genres in one. The conventions of this genre is not particularly obvious as the artists involved in this genre are usually referred to been “unknown” although after researching in depth into the genre I have realised that the stylistics and mise-en- scene used in the videos of those of the artist “Lissie” and other artists under this genre are very consistent throughout these videos. The mise-en- scene is seen as been very “innocent” although there is almost always a hidden message this links with the genre of rock music as rock music is always linked with videos that are seemed to be “meaningful”. The costumes that the artists wear are never meant to come across as been particularly “stylish” and the artists don’t come across as been style icons as they portray the image of been there simply just because of their music.
Although after researching into this genre I have come to the conclusion that the outfits and the look they are representing are very deliberate as all videos linked with this genre have the artist playing instruments such as guitars and are dressed in clothes like chequered shirts and scruffy hair therefore I believe a lot of thought is put into it.
After looking at existing videos throughout this genre I have realised that the iconography used is linked with the meaning and lyrics of the song, rather than having a video based on the latest trends. The camera shots create emotions as close ups are often used in this genre having a big impact on the audience. Rock videos are fast paced and very busy, usually showing a lot of the artist along with narrative, country music can be seen as very “sweet” and “innocent” but can be very deep as country music is linked closely with American history. Folk music again is based very much upon the meaning of the song and concentrates purely on the music, as the genre of my song is all of these linked together as one genre, I found that different aspects of each of these genres are used in the videos of the artist “Lissie”. I have looked at the video “when I’m alone” by Lissie and noticed that the setting is very similar to videos of the same genre such as videos by Ellie Goulding who is also linked with folk music. The setting of the video is based in a corn field which has connotations to innocence and emotion, Lissie is wearing a chequered dress and boots which are conventions of this genre, throughout the video the camera switches between her and the band having close ups of the instruments this again links with rock music videos.
I will use these conventions and techniques in my video as I want to get the genre across the audience and make a clear link between the genre and the video to make it successful that’s why I have thought about each aspect of the video to make sure I would represent the artist in the right way. The costume, setting and model all must fit within in this genre to successfully portray the right image.
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